Strategic Sourcing Digital Agency
 

Digital Agency Strategic Sourcing

Digital Marketing Agency Sourcing

Digital Agency Strategic Sourcing

STRATEGIC SOURCING FOR DIGITAL MARKETING: YOUR DIGITAL REALITY

All brands, regardless of target market or industry, have carved out a space in the digital world. Their physical presence – in magazines, direct mail, and television broadcasts, to name a few – is accompanied by counterparts in social media, apps, and other immersive experiences. In a reality where customers are constantly being bombarded with information, and trends rise and fall at the speed of light, digital marketing has become much more than creating a website. Digital marketing is about establishing an advanced, targeted marketing channel.

Source One provides strategic sourcing and consulting services for businesses seeking to navigate through the agency labyrinth and partner with a digital advertising agency whose adaptability and expertise in executing omnichannel strategies will effectively engage people. We emphasize working with organization leaders to understand their objectives, serving as decision support throughout agency selection processes.

STRATEGIC SOURCING FOR DIGITAL MARKETING: EVALUATING AN AGENCY

In order to partner with an agency that is able to appropriately leverage big data and authentically connect with the audience, companies must first be able to evaluate the agency’s performance and examine factors that include:

STRATEGIC SOURCING FOR DIGITAL MARKETING: MAPPING OUT YOUR DIGITAL SOLUTION

Our team of digital marketing sourcing experts has worked with hundreds of digital marketing agencies and is able to navigate the busy landscape and overall network of agencies within each major holding company. Our sound market intelligence can help deliver the agency that has the necessary capabilities and experience for your particular business needs. Our strategic sourcing consultants can connect you with the ideal agency, from a small start-up digital marketing house to a global marketing communications agency.

As no two agencies are truly alike, our formal sourcing processes are customizable to meet the needs of your business. Throughout our various engagements, we have developed strategic sourcing processes for digital marketing agencies that include:

STRATEGIC SOURCING FOR DIGITAL MARKETING: THE DIGITAL AGE

With the constant use of social media and digital outlets by the millennial generation, marketing has shifted in a way that presents a broad range of challenges and opportunities. Overall, marketers are seeing the need to have a stronger presence in the digital space. Although television is still commonly used as a marketing channel, companies are realizing that greater results can be delivered by incorporating a digital-based application into their overall tactical plan.

Source One’s strategic sourcing digital marketing team has helped companies across the business spectrum embrace this change and work to select an ideal digital marketing agency. The full service agency of record (AOR) model that has supported marketers for quite some time is getting a makeover. Digital activities once assigned to an AOR are now being carved out from their scope and transitioned to a digital shop that is more tech savvy and focused on the user experience. And in some cases, full service AORs are acquiring these smaller shops to expand their service offering.

If you are not pleased with your current agency or wish to separate the digital projects from your full service AOR, Source One’s strategic sourcing digital marketing experts know the right criteria to evaluate your options and will serve as decision support as you explore other opportunities.

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Strategic Sourcing Marketing Services

Market Research  and  Benchmarking

Having the right market intelligence is the key to any successful sourcing initiative, whether that is a product launch, a negotiation, or developing a solid supply chain.

Source One’s unparalleled volumes of current market data, culled from our own sources and our industry partners, can help you find where your competitors are buying from, where you should establish your next distribution center, and how market conditions typically behave.

Source One has the market intelligence you need to maintain a competitive edge.

Market Intelligence and Benchmarking