Marketing Sourcing Services
We have helped Sales & Marketing departments identify value within their agency relationships for more than two decades, with a suite of strategic sourcing services that include:
SALES FORCE TRAINING
A large pharmaceutical company that hosts multiple sales force meetings and trainings throughout a calendar year approached Source One to assist them in optimizing their event planning budget.Source One worked with the client to establish a strategic plan of action for identifying the production company that would best accommodate these events. After following Source One’s established strategic sourcing process, the client was able to find the most competitive and creative production company to fit their needs.
Through Source One’s process, the client was able to realize savings of 30% on the total cost of two sales force meetings. By engaging in price negotiations, Source One was able to reduce the proposed hourly rate structure on both events.
After engaging in multiple sourcing projects for production companies, the client desired a bench of production companies for future event uses. Source One was able to identify four companies for the bench and negotiated hourly rates that provided significant savings. The client can now utilize the bench of companies without having to go through the sourcing process for each event request.
Strategic Sourcing Event Planning Agency Services
STRATEGIC SOURCING PROCESS: IDENTIFYING EVENT PRODUCTION SUPPLIERS
Planning an event is an arduous and complicated project that includes both creative and logistical challenges. Finding a supplier that can effectively research locations, staff and manage events, and develop themes can be difficult and time-consuming. At Source One, our strategic sourcing event planning strategies encompass a variety of services, including:
- Pre/Post and On-Site Meeting Management
- Theme Development and Execution
- Workshops and Breakout Sessions
- Content Creation, including Presentations and Multimedia
- Teambuilding Activities
Source One’s strategic sourcing team of event planning and marketing experts will work together with your internal marketing group to understand the vision for the event and develop a strategy to identify a supplier or group of suppliers that can realize this vision.
STRATEGIC SOURCING AND EVENT PRODUCTION SERVICES: DEVELOPING A SUPPLIER BENCH
Organizations frequently require event planning and production services for the multitude of events they host throughout the year. To avoid starting from scratch for each individual event that needs to be planned, Source One’s strategic sourcing experts help marketers establish a production company supplier bench – a group of select suppliers ready to deliver their services on an ad-hoc basis. This bench will provide a team familiar with your business needs while maintaining a high level of creativity each time an event needs to be planned. The suppliers that Source One’s strategic sourcing team identifies will be experienced working with your organization and will establish negotiated rates and contracts for future events.
STRATEGIC SOURCING AND MARKET INTELLIGENCE
Source One’s strategic sourcing experts will work with your internal marketing team to identify a production company that will not only provide services for the day of the event, but will also create a creative and entertaining theme to the event and manage pre-event services. Our marketing experts have assisted clients in sourcing events of all sizes and scales, from sales training for a single brand to company-wide events. Our experience with event marketing sourcing allows for a deep understanding of the industry landscape in order to best identify and evaluate potential suppliers who meet your requirements. We have experience identifying production companies for events like:
- Product Launches
- Awards and Recognition Events
- Sales Force Training
- Manager’s Meetings
- Company-Wide Meetings
THE EVENT MARKETING SOURCING PROCESS
At Source One, we collaborate with your internal marketing teams to help coordinate suppliers and event planning tasks in order to maximize the outcome of your internal or promotional event. Our strategic sourcing team can help with your event planning services by providing the following services:
- Refining the event scope of work
- Identifying production agencies to meet event requirements and provide value-adds
- Creating and executing Requests for Information (RFI)
- Creating and executing Requests for Proposal (RFP) with detailed event scope of work
- Analyzing and evaluating bidder responses
- Negotiating pricing and contract details
- Ensuring the event is staffed to meet your requirements
Our sourcing process ensures the right supplier is chosen every time, and that projects are completed on time and often under budget.
learn more about our strategic sourcing event planning agency services.