Source One’s MIND solution allows organizations to gain visibility into Marketing agency ecosystems to identify gaps and make informed decisions about budget allocation.
Marketing budgets often fluctuate year-over-year as Marketing groups adapt to the changing advertising landscape. This can make it difficult for organizations to track spending trends and understand whether their agency network has the capabilities to support future strategies. Our Marketing Sourcing experts understand that Marketing is an investment in ideas, strategies, talent, research, and brand innovation for an organization. Whether or not cost savings are a driving factor, it is essential for organizations to manage these investments by way of the elusive marketing budget to maximize the potential return on those investments.
That’s why Source One developed the Marketing Infrastructure & Network Diagram (MIND). Our MIND solution is intended to supplement a standard spend analysis or category planning exercise by taking a deep dive. We look into the scope of services with each agency and its strategic planning activities to develop a customized tool. Marketing groups can leverage it to make impactful decisions on how to invest Marketing dollars immediately, and in the future. We work alongside your Marketing teams to develop a plan-of-action for addressing short- and long-term objectives for the category.
Our agency roster management solution is a multi-step process that is customized to your organization’s unique Marketing environment, including:
We developed our Marketing agency assessment services based on years of experience working with different Marketing groups and seeing the challenges they face each year when developing budgets and category management plans. Our solution is intended to:
Overall, the MIND solution is a collaborative process between Source One, Marketing, Procurement, and any other relevant stakeholder groups to develop a plan to ensure that the organization is in the best position to realize their Marketing category goals.
Reach out today to begin optimizing your Marketing investments.
Contact our Marketing Procurement Team to Learn More About MIND
Marketing is inherently creative and innovative, and is driven by elements like insights and intuition, which are difficult to quantify, difficult to track, and yet absolutely essential to growing the business. Our Marketing Consultants understand the unique nuances, and developed MIND with that in ‘mind’.
Clients who leverage MIND see higher ROI to position their brands above competitors. MIND offers:
We work collaboratively with you to determine short and long-term goals, and develop a plan to address anything from high complexity initiatives, like future state planning, to low complexity initiatives, like direct negotiations and agency search. Supplement your standard spend analysis process and apply the Marketing-specific MIND solution today!